about rooted
At the heart of our business is a commitment to simplicity, transparency, and education - making marketing feel easy, honest, and genuinely useful for the people we work with. Our work is driven by passion and courage: a willingness to try new things, take smart risks, and push for better results. And above all, every idea we create is rooted in creativity backed by strategy and data - because great marketing should be both inspired and intentional.
At Rooted Social Studio, our mission is to help small businesses grow online through simple, psychology-backed social media strategies and create content that not only performs but also teaches - empowering businesses with the ‘why’ behind their marketing so that they can make smarter, more confident, and meaningful decisions.
At Rooted Social Studio, our mission is to help small businesses grow online through simple, psychology-backed social media strategies and create content that not only performs but also teaches - empowering businesses with the ‘why’ behind their marketing so that they can make smarter, more confident, and meaningful decisions.
Our work removes overwhelm, replaces guesswork with clarity, and helps small business owners make smarter, more meaningful decisions about their marketing.
We translate complex marketing principles into simple, practical actions that owners can actually understand and apply, removing the overwhelm that usually comes with social media. Every decision we make is rooted in behavioural insight, real performance data, and a clear understanding of how people think and buy. This blend of psychological strategy, simplicity, and small business specialisation creates marketing that is not only effective but finally feels accessible.
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Meet The Team
Char - Social Media Manager & founder of Rooted
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Char is the founder and social media manager behind the brand. She helps small businesses stay consistent online through clear content planning and thoughtful day-to-day social media.
Matilda - Graphic designer & digital artist
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Matilda is our graphic designer who works closely with Char to help bring ideas to life through visuals that ensure everything looks polished, cohesive, and true to each brand.
Our Story
Rooted was created to support small businesses with social media that feels intentional, organised, and sustainable. From the start, the focus has been on clarity - helping brands show up consistently and confidently online without the overwhelm that often comes with marketing.
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Our approach is grounded in psychology, data, and thoughtful strategy. We look beyond trends, using audience behaviour, performance insights, and proven marketing principles to shape content that not only looks good but connects, communicates, and converts.
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As Rooted has grown, the re-brand became a natural step that reflected growth and helped us bring everything back to what matters most: purposeful content, strong visuals, and genuine collaboration.
Today, Rooted works closely with clients as an extension of their team, building social media that feels aligned, intentional, and truly rooted in their brand.